Coke is getting a big twist!The new drink is a “highly Japan-specific approach given the complexity and richness” of Coke’s range of products in the country, Coke spokesperson Yohko Okabe told CNN on Wednesday.
Brewing up an alcoholic beverage is just Coke’s latest Japanese experiment.
The country is one of the company’s most competitive and fast changing markets. It says it launches about 100 new products there every year. Read more via money.cnn.com.