Cardi B’s latest fashion partnership comes with an unusual personal connection to her childhood in the Bronx.
While discussing her new Old Navy fall denim campaign, the rapper shared that she sometimes shoplifted clothing from the retailer when she was younger. Cardi B said she was never caught, turning the new collaboration into an unexpected full-circle moment years later.
The partnership places Cardi B at the center of Old Navy’s latest denim promotion, highlighting jeans designed around different fits and body shapes. She has also spoken about the challenges of finding denim that works comfortably with her figure.
Her connection with the retailer did not end with her teenage years. Cardi B has continued shopping at Old Navy as an adult and has said she now buys clothing there for her children.
The campaign brings together her personal history with the brand and her current role as a major music and fashion figure, giving the collaboration a personal angle beyond a traditional celebrity endorsement.