According to a recent update connected to FIFA’s All-Star promotional content, Van Halen’s song Jump has been selected as part of the music featured alongside the FIFA World Cup campaign.
Here’s the thing. Jump has long been tied to high-energy moments, from sports broadcasts to live stadium use, making it a natural fit for a global football audience. The song’s inclusion is part of FIFA’s broader strategy to refresh its soundtrack by combining well-known music with its worldwide brand. Rather than introducing new material, the campaign leans on familiar tracks that already carry cultural weight.
What this really shows is how catalog songs continue to play a role in modern sports marketing. Music from previous decades is increasingly reused to reach broad audiences across generations and regions. In this case, a rock hit released more than 40 years ago is being reintroduced to millions of fans through one of the largest sporting platforms in the world. The move reflects how enduring songs remain valuable assets in large-scale international campaigns.