Roxette has reached another major career milestone as It Must Have Been Love passed one billion views on YouTube. The achievement marks the song’s continued popularity with listeners around the world and places it among a select group of music videos to reach the platform’s billion-view mark.
The milestone follows an official announcement tied to the video’s performance on YouTube. Originally released in 1987, the song found a much larger international audience after it appeared in the 1990 film Pretty Woman. Its emotional lyrics and memorable melody helped turn it into one of the Swedish duo’s signature hits.
Over the years, It Must Have Been Love has remained a regular feature on radio, streaming services, and playlists across multiple generations. Fans continue to discover the track alongside longtime listeners who have kept it in rotation for decades.
Reaching one billion views reflects the song’s lasting appeal in the digital era. More than three decades after becoming a global hit, the classic ballad continues to connect with audiences and stands as one of Roxette’s most enduring recordings.