Hilary Duff is adding a brand partnership to her return to the road. A new announcement tied to her upcoming Lucky Me tour confirms that Aperol will serve as an official sponsor for select U.S. dates.
The partnership will include Aperol Spritz Day Club pre-show experiences in certain cities, giving fans who are 21 and older a place to gather before some concerts. The activations are expected to appear around local bars, restaurants, and select venues as the tour moves through key markets.
Duff said the collaboration feels natural because she referenced an Aperol Spritz in one of her songs. She also framed the tour as a chance for fans to come together in person, share one night of energy, and make memories around the music.
The Lucky Me tour marks a major live return for Duff after years away from large-scale touring. The run follows her recent comeback to pop music and adds another public-facing moment to this new chapter of her career.