A new collaboration is set to roll out alongside Bruno Mars’ upcoming shows, pairing his live performances with a familiar global character. The announcement outlines a series of Hello Kitty-themed pop-up shops launching during The Romantic Tour, starting in Las Vegas this April.
The first installation is scheduled to open at Mandalay Place on April 9, just ahead of the tour’s opening nights at Allegiant Stadium. Plans also include special appearances by Hello Kitty around the city, including a meet-and-greet event tied to the opening weekend.
The pop-up shops will feature limited-edition merchandise connected to both the artist and the character. Organizers confirmed the experience is designed to travel, with additional stops expected in cities such as Glendale, Arlington, Atlanta, Detroit, Chicago, and Toronto as the tour continues.
This project builds on a previous collaboration between Bruno Mars and Hello Kitty released in 2024, expanding the concept into a live, in-person retail experience tied directly to tour dates.