Gap has unveiled its spring 2026 campaign with Young Miko at the center, marking the brand’s first campaign presented in Spanish. The rollout pairs the Puerto Rican artist with a new visual built around a refreshed version of her track WASSUP, tying music, movement, and casual style into one launch.
In the campaign, Young Miko appears alongside a cast of mostly Latin dancers, with choreography and styling designed to reflect comfort and personal expression. Gap frames the project around its sweats collection, using the video to show how everyday basics can connect with culture and identity in a more direct way.
The release also gives Young Miko a larger role than a standard brand appearance. Rather than simply modeling the clothes, she helps shape the tone of the campaign through her music and presence. That approach gives the project a more natural feel and places Latin culture at the front of a global fashion moment. It also continues Young Miko’s rise as an artist whose influence now reaches well beyond music.