A familiar American jingle is getting a fresh voice, and this time it’s coming from the top of a desert rock tower. Chevrolet recently unveiled a new commercial featuring country singer Brooke Lee performing See the USA in Your Chevrolet, a song closely tied to the brand’s history. The spot was filmed atop Castleton Tower in Utah, nearly 400 feet above the ground.
The performance was captured live, with Lee singing and playing guitar beside a 2026 Chevrolet Silverado ZR2. Wind and cold were part of the setting, and the shoot avoided digital enhancements, keeping the moment grounded in real conditions. Chevrolet has positioned the commercial as part of its lead-up to America’s 250th anniversary, tying travel, music, and heritage into a single image.
The ad is scheduled to air during the opening of the Winter Olympics and again ahead of the Super Bowl. For Lee, the project aligns with her touring life and interest in the open road. She plans to use the same Silverado as she continues traveling for shows across the country.