What began as a viral wardrobe choice during Super Bowl weekend has bridged the gap between an award stage and a stadium sideline. During the 2026 Grammy Awards, Bad Bunny used his historic win for “Debí Tirar Más Fotos” to deliver a direct message, stating, “ICE out… We are humans and we are Americans.”
The statement quickly reached the NFL’s headquarters in Santa Clara. Speaking to reporters on Monday to kick off Super Bowl week, Commissioner Roger Goodell reasserted the league’s confidence in the halftime headliner. Goodell praised the 31-year-old as “one of the great artists in the world” and emphasized that the Super Bowl platform is intended to “unite people” through creativity and talent.
While the NFL has historically preferred to keep political discourse away from the field, Goodell’s response suggested a level of support for the artist’s personal expression. He noted that Bad Bunny “understands the platform” and expects a performance that brings people together, despite the divided public opinion following the artist’s Grammy remarks.
The moment underscores a growing trend where global stars use their most-watched appearances to advocate for immigrant communities. As Super Bowl LX approaches this Sunday, the intersection of music and social issues has moved from a secondary talking point to the center of the pre-game narrative.