Movement sits at the center of pop culture right now, and a recent interview sheds light on how that happens behind the scenes. In a conversation published by Billboard, choreographer Ryan Heffington spoke about working with two of the world’s most visible artists, Harry Styles and Bad Bunny, on projects that look very different but share a similar creative core.
Heffington discussed collaborating with Styles on visual performance work tied to his recent music, while also shaping movement for a high-profile Super Bowl commercial featuring Bad Bunny. The projects were separate, but they reflect the same approach: using physical expression to deepen the emotional impact of a song or campaign.
What this really shows is how choreography has become part of an artist’s identity, not just a background element. Whether it’s a live performance or a commercial moment, movement helps translate music into something visual and immediate. As pop stars continue to blur the line between sound, image, and storytelling, collaborators like Heffington play a quiet but essential role.