Joe Keery widely known for his role as Steve Harrington on Stranger Things is seeing his music career reach new heights. Following the release of the Netflix series’ highly anticipated finale, the actor’s single “End of Beginning,” released under his musical project Djo, has surged across streaming platforms as fans reconnect with the track.
As reported in NME, the song, originally released in 2022 on Djo’s album Decide, rocketed to the top of Spotify’s Global chart in the days after the finale aired, even dethroning Taylor Swift from the No. 1 spot. The outlet notes that renewed fan engagement tied to the emotional impact of the series played a major role in the track’s resurgence.
The moment reflects a broader trend in which television finales spark renewed interest in music associated with major screen moments. As reported in Billboard, the Stranger Things finale also triggered significant streaming boosts for other songs featured in the series highlighting the show’s continued influence on global listening habits and music discovery.
Keery’s success, however, extends beyond a single viral moment. As reported in Yahoo Entertainment, the actor has consistently treated music as a serious creative pursuit, steadily building Djo into a distinct artistic identity with a dedicated fanbase independent of his acting career.
With “End of Beginning” reaching new audiences years after its initial release, Keery’s chart surge underscores the evolving relationship between television, streaming platforms, and music discovery and further cements his place as one of the rare actors successfully navigating both worlds.