Snoop Dogg has launched a new footwear collection in collaboration with Skechers.

The Skechers x Snoop Dogg collection comes as part of a multi-year partnership between the entertainment icon and the multinational footwear company.

“The excellent team at Skechers took my ideas and my flavor and we created this collection for all walks of life,” said Snoop Dogg. “Step yo shoe game up with my style and swag in every pair-with Skechers you’ll be comfortable wherever you go. Wear them with a suit to a wedding or on the court with shorts, you’ll look fly either way because these shoes are for everyone.”

The initial OG and Remix Capsule of unisex styles from Skechers x Snoop Dogg is available now at skechers.com and Skechers retail stores in the United States. The new collection is also being rolled out to specialty stores as well as Skechers stores and websites around the globe.

Two additional limited-edition capsules are scheduled to launch in the coming weeks, including a collectors’ capsule featuring Snoop’s iconic NFT character Dr. Bombay. More exciting designs will follow later this year, Skechers U.S.A., Inc. said in a press release.

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